Crisis Communications: PTSD and the COVID-19 Crisis, Dr. L. Darryl Armstrong 25 May 2020
The COVID-19 pandemic is stressful. We fear getting the virus or having our loved ones get sick from what seems like an “invisible enemy.” We worry over lost income, our jobs, and our failing businesses. Healthcare workers and others on the front lines and in essential jobs, as well as those who have become seriously ill, have faced first-hand life-and-death, traumatic situations. As a result, many of us are at risk of developing long-lasting stress—in the form of post-traumatic stress disorder (PTSD) , others of us are having PTSD reoccurrences. How can you tell if you are developing PTSD? And what can you do to address it. Video 10:26
Crisis Communications: A Perspective on the Use of Social Media in Western Kentucky During the COVID-19 Crisis, Taylor Hayes (Recorded 3 April 2020 – to be updated end of May 2020)
Public and private sector organizations are using social media to communicate with customers and citizens during the current crisis. Tayor Hayes, the former publisher of the Kentucky New Era provides his perspective on the use of the media in rural western Kentucky. The video provides best practices, creative ideas, and lessons learned to be considered by others during these challenging times. 31:00 video interview.
We are allegedly “healthy at home,” however, we know that sitting is the new health danger! However, there are simple corrective body exercises that can keep us healthy and happier. Dr. Bruce Costello, a former chiropractor, and massage therapist/instructor has developed a unique system and shows us three easy to do exercises in the 21:26 video interview.
Taylor Hayes is the former publisher of the Ky New Era with more than 40-years experience. Working with the media requires understanding what the reporter needs are and what your role and responsibilities are. Mr. Hayes provides insights in this 7:30 video. #PayItForward #CrisisLeadership #CrisisManagement #MediaRelations #Workingwithmedia #UnitedAmerica #TeamTybeeStrong @DoctorDarryl http://www.ldarrylarmstrong.com FB – ArmstrongPublicRelations
Bring something of value to your customers and employees during a crisis. This value can be emotional, physical, or financial. It can be hope, reassurance, leadership, peace of mind for a given moment. People will remember what you do and how you make them feel not what you say.
Interview with Jim McCamy, a 30-year crisis, and emergency management professional provides you perspectives and insights from his experience and to update folks on what is going on in North Alabama. We have been fortunate to have built a successful consulting business in the past 25-years. The crisis communications and planning advice at this site may help you as a small business, or non-profit that is struggling to communicate with your employees and customers. If you find it helpful, please share it through your social media sites. Let’s all, “pay it forward.” http://www.ldarrylarmstrong.com – L. Darryl and Kay Armstrong #UnitedAmerica @DoctorDarryl #Crisiscommunications #Crisisleadership #Crisismanagement
To build integrity and credibility during a crisis you need one well-trained and articulate spokesperson with subject matter experts who can speak with a unified message. Use the What, so what, now what message development sequence to build your messages. Ensure they are clear and understandable, consider all the tough questions and prepare your answers for them. Know when to refer to the subject matter experts and when to stop talking.