In business, sometimes it is necessary to play a “bad guy” role. You may have to do this to collect fees, insist on providing services in a particular way, turn down business, or “fire” a client and end the relationship. Whenever possible we must separate the “bad guy” role from the “good guy” impression we work so hard to create. Sometimes it is better to have the “bad guy” role handled by a third party. If you have a partner, an associate or an assistant it is in your best interest to let them play this role for you. By doing so you can extricate yourself from the situation and limit the negative impact on future referral opportunities.
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