“There are many things I wish someone would’ve told me before I started my career and emerged into adulthood. I … More
Category: Marketing
Promoting a consistent message and visual identity is critical to success
Art source: http://www.aboutbranding.co.za Most companies simply will not allow haphazard uses of their logos or brands. Break those rules and … More
THE DELTA AIRLINES CRISIS
Let’s give DELTA AIRLINES the opportunity to investigate this situation BUT IF it even remotely seems close to what happened … More
I am really proud of the Ky Press Association and its leadership …
David Thompson at the Ky Press Association has just announced they now have an app – the cost $0.00 – … More
Set Fees Based in Value, Not Time Spent
Consider establishing fees based on value of the services you will provide and not on the time you spend on … More
Charge for Travel Using a Per-Diem Basis
You may want to consider charging a per diem for your travel expenses (hotels, meals and incidentals) rather than direct reibursement. … More
Get something back when you giveaway a “freebie”
So now you are a successful consultant! As a professional in the field of consulting, you will be frequently asked … More
Don’t nickel and dime your clients
Don’t quote fees or invoice for services in any way that will communicate that you are petty or not delivering … More
Starbucks is Getting Serious Again About Customer Service
Starbucks nationwide to close for emergency re-training Feb. 26 Sarah Gilbert hits the mark with her latest post. The issue … More
Consider Charging Clients for their Initial Session
When dealing with small and sometimes more impoverished clients, it’s usually in your best interest to charge a fee (even … More