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Crisis Communications: PTSD and COVID-19

Crisis Communications: PTSD and the COVID-19 Crisis, Dr. L. Darryl Armstrong 25 May 2020

The COVID-19 pandemic is stressful. We fear getting the virus or having our loved ones get sick from what seems like an “invisible enemy.” We worry over lost income, our jobs, and our failing businesses. Healthcare workers and others on the front lines and in essential jobs, as well as those who have become seriously ill, have faced first-hand life-and-death, traumatic situations. As a result, many of us are at risk of developing long-lasting stress—in the form of post-traumatic stress disorder (PTSD) , others of us are having PTSD reoccurrences. How can you tell if you are developing PTSD? And what can you do to address it. Video 10:26

L. Darryl and Kay Armstrong

#UnitedAmerica,

#crisisleadership,

#crisiscommunications,

#crisismanagement,

#payitforward,

#Masks4All,

#TeamTybeeStrong,

@DoctorDarryl

Crisis Communications: Interview with Dr. Bruce Costello, “The Importance of Corrective Body Work During Stay Healthy at Home”

We are allegedly “healthy at home,” however, we know that sitting is the new health danger! However, there are simple corrective body exercises that can keep us healthy and happier. Dr. Bruce Costello, a former chiropractor, and massage therapist/instructor has developed a unique system and shows us three easy to do exercises in the 21:26 video interview.

– L. Darryl and Kay Armstrong

#UnitedAmerica,

#crisisleadership,

#crisiscommunications,

#crisismanagement,

#payitforward,

#Masks4All,

#TeamTybeeStrong,

@DoctorDarryl

Featured

Crisis Communications: Taylor Hayes, 40-year News Veteran Interview Working with the Media

Taylor Hayes is the former publisher of the Ky New Era with more than 40-years experience. Working with the media requires understanding what the reporter needs are and what your role and responsibilities are. Mr. Hayes provides insights in this 7:30 video. #PayItForward #CrisisLeadership #CrisisManagement #MediaRelations #Workingwithmedia #UnitedAmerica #TeamTybeeStrong @DoctorDarryl http://www.ldarrylarmstrong.com FB – ArmstrongPublicRelations

Crisis Communications: Relations and One Voice

To build integrity and credibility during a crisis you need one well-trained and articulate spokesperson with subject matter experts who can speak with a unified message. Use the What, so what, now what message development sequence to build your messages. Ensure they are clear and understandable, consider all the tough questions and prepare your answers for them. Know when to refer to the subject matter experts and when to stop talking.

Crisis Communications: Thank a Trucker, Your Employees, and Your Customers

Crisis Communications: How to Develop Key Messages for Your Employees and Customers