Simply stated, social media is here to stay much to the chagrin sometimes of emergency management personnel used to the command and control systems under the National Incident Command System. Therefore, it is incumbent on all crisis and emergency management personnel (CM/EM) to learn how to best use social media to benefit communications before, during and after a crisis.
Despite all its challenges, and there are several, CM/EM personnel can depend on social media to:
- Provide direct communication quickly between informants and those who need information, which enables responders to react faster, minimizing the length of the emergency.
- Send the right messages to the right audiences.
- Ensure information that is being disseminated is correct, confirmed by reliable sources, and evidenced by facts or direct observation on the scene. Multiple informants ion the field can instantaneously confirm accuracy using social media.
Learn more about using social media through webinars such as the one we will present on Feb. 28. More information is available at www.ldarrylarmstrong.com