A crisis underway … a “false flag” or a real incident?


 A crisis underway … a “false flag” or a real incident?

Thanks to 

Trish S. Burke, P. R. Director
(502) 363-8506 office
(502) 368-6524 x257 (Communications Center)
(502) 332-2244 digital pager

for returning my call and giving me some insight on the alleged incident with the deaf passenger at the Louisville, Ky airport.

All of her responses were anticipated and expected.

Since TSA is “investigating” themselves, we will wait to see what their “Investigation” determines – however, my advice for such a crisis stands – businesses have the responsibility to stand up and speak for themselves and do their own investigation on those issues which impact their brand.

At the very least, the Louisville Airport Authority Board and ExDir should clearly state right now without delay their concern about this situation and their intentions to be open and transparent about the outcomes of the TSA “investigation”.

They should make that statement to show their integrity and their concern about the damage such alleged incidents do to their brand.
Airports can, just as they have in Florida, contract for private security, Louisville should proceed doing the analysis to determine that feasibility and report those findings promptly.

More important, if this is a “false flag” a “fabrication” that too should be revealed in a forthright and timely manner. Sadly, though this incident is just one of hundreds each year reported about TSA behavior – there are good men and women in TSA yet the behavior of a few – taints them all.

Having been in the Federal government for almost 20-years, I well know how long you can purposefully drag out an “investigation” – with the idea that the public and concerned parties will forget about it.

Candidly, if I were on the Board for the airport I would insist that a parallel yet independent investigation be undertaken immediately since the Louisville Airport’s brand and reputation is at stake here as well. The excuse that “these employees don’t work for us” rings hollow when no effort is made to quickly get the facts and do the analysis.

This incident – even if it is a fabrication – has impacted the brand of the Louisville Airport – and I and others can and will decide where w e take our business in the future based on how well or poorly this is handled.

Personally, I have gone out of my way to use this airport and I have not seen any rude behavior from anyone (I have seen than a WWII veteran, who for some strange reason had to be humiliated by being patted down amongst other senior citizens and children).

Senator Rand Paul – another story for your TSA book! And by the way, isn’t it time for the Federal government to insist on independent investigations of such alleged incidents – how can the fox guard the hen house as we say here in the South?

Ms Burke has agreed to keep me informed. We shall see.


The Old Rule of PR Doesn’t Work Any More

So, Michael Moore, the film-maker says he is not rich nor is he part of the 1 percent the Occupy troops are protesting against. In the old days of public relations, denying until the media got tired of hearing it along with the public might have worked. However, these days with Google maps, the Internet, and bloggers assuming the role of investigative journalists denial is an old rule of thumb.

Read more here: http://www.foxnews.com/entertainment/2011/11/14/michael-moores-michigan-mansion-makes-him-1-percenter-report-says/

Congressmen and Their Tempers

Chilton, Wisc. -Another Congressman (D-TX) has lost his cool. In dealing with such types, constituents seem to remember that the key is to maintain their own self-control and tempers while pressing for answers. This is a classic example of a politician expressing primitive aggression and as a result loses in the court of public opinion. No longer are Republicans, Democrats or Independents serving in Congress above being called to task by those who pay their salaries — the taxpayers.  See the video at: http://www.breitbart.tv/another-democrat-congressman-loses-temper-on-camera/

When good people set out to do the right thing, in the right way and with passion and conviction they invariably succeed

June 2, 2007
Marshy Point Nature Center Festival, Middle River, Maryland

Kay and I are honored today to be a part of the festival here on the bay near Middle River, Maryland. We are working this event on behalf of our client Lockheed Martin. Lockheed Martin is voluntarily cleaning up some environmental issues at their facilities in Middle River.

We are attending and participating in this festival to keep the public informed about that work. The two of us are staffing a tabletop display under a tent with weather in the 80s accompanied by a bright sun, lots of humidity and horse flies.

I remarked to Kay that when I arrived here today that this is reminiscent of my days when I worked with the Tennessee Valley Authority at Land Between The Lakes (LBL). This was during the 1970s and at that time TVA clearly understood the importance of their mission to educate youngsters about the environment. It was a part of the very heart and soul of the agency.

Many of my favorite memories are from the LBL days and many of the important learnings from that part of my career still resonant and influence the way we conduct our own business today.

I learned early from those experiences that an informed and educated audience is one that will work with you to accomplish even the most difficult of tasks even under the most difficult of circumstances.

It was through the vision of educators such as John Paulk, Lynn Hodges and Larry Contri that LBL came to be known for the decades of the 70s as the place to bring your child, if you wanted them to learn about the environment.

TVA, LBL, and indeed the entire region of western Kentucky, owe these pioneering environmental educators may thanks for their groundbreaking and diligent work.

Today, the USFS touts its “new” efforts to educate children on environmental issues. They make much fodder of the “grants” they have received to do this work. Much like TVA did for 30 some years, the USFS now struggles to gain credibility with the regional stakeholders and the users of the national recreation area.

Their work is noted and appreciated.

It is good work begun years ago by people who understood the importance of teaching students, who are now my age and older, that we should respect our environment and learn to live with it.

The early educators didn’t go to extremes and lead anyone to believe that the world was coming to an end, that failure to recycle would make you a bad person, or that you should buy carbon credits to ease your conscience.

Rather, the early pioneers of environmental education understood the importance of teaching children how to respect nature and appreciate it. They helped to place into perspective that Man had long lived with Nature in harmony.

Sadly, those days are gone yet like all things in education, and indeed in society, the trend dies only to be reborn again by the government and its agencies under some new name and with some new mission.

However, the good people here at Marshy Point in Maryland understand the importance of environmental education. They seemingly have a passion for what they do, for what they believe, and for what they will pursue. I, thankfully, don’t see them diverting their resources in the future as they see environmental education of the next generation and beyond as a scared and continuing mission.

Perhaps, as we reflect on our personal and business missions periodically we should ask ourselves, if indeed, our missions are scared.

• Are we passionate enough about what we do with our life work to sustain it even in the light of changing political and social winds?
• Are we willing to stay our courses even when others are deviating trying to find the latest politically correct or business du jour?
• Are we focused enough to re-engineer our businesses and our philosophy without losing our hearts and souls in the process?

When good people set out to do the right thing, in the right way and with passion and conviction they invariably succeed. The best people to do that are those with a focused mission, a set of strategies that will lead them down the path to success, and the daily “chopping wood and hauling water” that we all most do.

The folks here at Marshy Point are such people.

Until next time.

L. Darryl Armstrong
ARMSTRONG and Associates

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Memorial Day Should Be a Day of Honoring Those Who Fought for our Freedoms

It should be a day of remembrance not a day of politics as usual

In 1868, Congress authorized the last Monday of May as Decoration Day, a federal holiday, specifically designed to honors those who have died during military service while serving their country.

As a child, we used Decoration Day as a day when we would gather as a family at the Liberty Cemetery in rural Kentucky and decorate the graves of our departed family members and the graves of every military member that was laid to rest in that cemetery.

Often times, it was a member of my family that would place a plastic wreath on the grave of a Confederate or Union soldier, a WWI, WWII or Korean War casualty. Later, as I grew older, of course, we included those who died in Vietnam. Most of the time these decorations were placed on graves of people that we had no idea who they were. It was done out of respect and it was a tradition and an honor we took very seriously as families in rural America.

That tradition continued through the time that I left home in 1968 at the height of the Vietnam War; and even though I never participated in that tradition after I left home, I still recall the serious and honorable nature of it.

Whether we were directly taught it or not, as children it seems to me we assimilated our values of being patriots, of being American citizens with a strong tradition and a unique heritage from what our parents and schools taught us about our country and how it came into existence.

I recall that we recited daily the Pledge of Allegiance. We memorized the Preamble to the Constitution, the Gettysburg Address and the Bill of Rights and we recited them with pride. We stood and sang the Star Spangled Banner with our hands over our hearts and after 911 with tears in our eyes.

Even when I went off to college during the height of the Vietnam conflict, even when our Nation was so divided politically over the war, I proudly wore my ROTC uniform and was honored to be seen as a patriot.

PATRIOT – A person who loves, supports, and defends his or her country and its interests with devotion. A person who regards himself or herself as a defender, esp. of individual rights, against presumed interference by the federal government.

It seemed to me growing up that if we were to be American citizens that we had to stand up for the principles that our country was founded upon. We had to fight in what we believed in so that maybe others could have what we and they, cherished.

I believed then, as I do now, that good men and women have always fought for what their country believed in because that is what made this country so great.

Further, I believe that we fight for our liberties and to expand those liberties to the oppressed around the world so that we may create a better society, a better world, and a better way of life for everyone.

Perhaps, that is why the Special Forces motto resonated with me more than any others – De oppressor liber – to free the oppressed.


I will always defend John Edwards’ right to his opinion

I feel very blessed to be born an American; to have been raised to be patriotic and to believe in and to defend the freedoms that my country has granted me.

I even believe in the right of presidential candidate John Edwards (D-NC) to call for his protest of the Iraq war on Memorial Day.

However, make no mistake that I am in total agreement with the American Legion’s position on John Edwards’ call for a protest.

The national commander of the American Legion Paul Morin wrote in a column on their website today, “The families of those killed in war should not be led to believe that their loved ones died for a less-than-worthy cause. They died because they took an oath to defend this nation and its Constitution. The sacrifice is the same whether it’s for a ‘popular war’ or an unpopular one. Memorial Day should be an occasion to bring Americans together to honor these heroes.”

However, allow me to explain to you though why I defend John Edwards right to hold his position.

You see the true beliefs of a person, even a politician with the best political and public relations’ advisors, that sport $400 hair cuts and build multi-million dollar mansions while telling us how they want to defend and help the poor, stop the war, yada yada can’t hide their true beliefs for long.

We see them exposed time and time again and it is always through their behaviors and deeds rather than through their carefully crafted and parsed words.

It is as if they never learn from experience, or the experience of those who have gone before them, or they somehow think that their slick ads and their carefully crafted personas and their political doublespeak will somehow keep the public from understanding what they are really all about.

Maybe, they even think that those of us, who would simply think of ourselves as Joe and Jane Six-Pack, are really too stupid or dense to see through all the glitter and see the real person.

After all, politicians for years have thought they could somehow fool the average citizen into supporting their seemingly noble causes and yet I believe we are all much smarter than they give us credit for.

For example, I believe that you can’t say you support our troops and then call for a protest against their mission without being exposed for what you true belief really is. The two concepts are not congruent.

John Edwards is an embarrassment to me as an American citizen. John Edwards voted for this engagement in Iraq but would now like to position himself differently, change the perception of his vote and like Senator Hillary Rodham Clinton (D-NY) will do whatever is necessary to try and become the Democrat nominee in 2008.

Now, before you peg me as a ultra-right wing conservative out to just attack the Democrat candidates bear in mind that I don’t find many of the Republican candidates much better in their approach to securing their nominations, except maybe, they were smart enough to not use Memorial Day as a day of protest.

Politicians in general are not as smart as they think they are. And sadly, I must say as a professional in the field of public relations some of my colleagues, who have become handlers of these people, are not much smarter than the politician.

However, I digress. Simply, I defend John Edwards’ right to do whatever he wants to do this Memorial Day and if I didn’t defend his right I don’t believe I would be a patriot.

Good men and women, many of them my friends and neighbors over the years, have died for – his right to speak out and hold whatever opinion he wishes to hold on the Iraq war, Memorial Day or anything else.

I believe this right to speak our minds, hold different view points, worship, or not, as we choose, and be whatever we choose to be is the basis on which our country was founded.

I believe this even when I vehemently disagree with such positions as John Edwards.

John Edwards’ call for a protest on Memorial Day is not any different than Rosie O’Donnell’s diatribes and chicanery on The View and her attempts to build ratings to promote herself and her career.

John Edwards is attempting to build ratings and support to get elected President.

Sean Hannity, Rush Limbaugh, Mark David, Mark Levin and other conservatives do the exact same thing to build their rating and their careers.

They play to their “base” and John Edwards is playing to his.

I may not agree with their positions. Yet, I will always defend their right to say whatever they wish and whatever they believe.


My analysis as a professional consultant

I predict that by the middle of next week there will be a “clarification,” a “qualification” coming from the John Edwards campaign and that the American public will be accused of “misinterpreting” what Edwards really meant to say and do. They may even blame so low level intern for having started the whole thing.

That misinterpretation, the campaign spokesperson will say, was caused by the media’s misunderstanding and the conservatives “spin” on the real intent of what Edwards was trying to convey.

As a consultant and political observer, how do I assess Edwards’ strategy?

Do I think that his strategy is a good one when it comes to politically positioning himself and building support for his campaign?


The general public and the average voter will not like this strategy and will not be persuaded to join the Edwards’ camp or vote for him based on this stunt.

You don’t take traditional holiday days such as Memorial Day and even remotely imply disrespect for those who have died in service to our country.

Only the extreme left base will support this strategy and Edwards needs more than that faction to win the nomination. There are still plenty of conservative Southern Democrats and moderates to be contended with.

Do I think that this will create a ground swell of nationwide political outpouring of protest against the war in Iraq?


Although we have similarities to the political disgruntlement associated with Vietnam in the 1960s, I believe the vast majority of the American people and those who will vote will continue to support our troops and their mission while finding a way to resolve their differences on this issue.

Do I think that elitist politicians who have been so isolated and insulated from the real world for years like John Edwards, John McCain, Hillary Rodham Clinton, Rudy Giuliani, Mitt Romney, and Barack Obama and the multitudes of other politicians that are running for president really care one way or another about our troops and their families, and for that matter about us as citizens?


Our politicians are all self-serving, except for maybe Senator Lindsey Graham, who actually is spending time and service in Iraq but then he is a politician. They have spent enormous amounts of money maintaining their status quo, getting re-elected so they can enjoy the perks and prestige of their offices, and finding ways to better themselves not society and us as American citizens.


Does this sound cynical?

Yes, yet I believe it is a very realistic assessment of how the average person sees our politicians in D.C.

However, I am not all gloom and doom.

What I have come to believe is that our country, and the average citizen, is resilient and strong enough that we survive all this political wrangling, bickering, positioning, and government mis-management.

We will prevail as citizens in spite of it all.

I still believe there is a “Shining City on the Hill,” as President Reagan often said.

I believe that the vast majority of American citizens, who still reside in this shining city, will show their respect for the fallen heroes of our country and will honor them this Memorial Day appropriately.

And, I believe, that the honoring of our heroes will not include participating in John Edwards’ call for a protest.

And I believe that people like John Edwards, John McCain and all the other presidential “wanna bees” could stand some real world advice and counsel and I hope for theier sake and the sake of our great country that they get some.

Until next time.

L. Darryl Armstrong

Armstrong and Associates

Politics and a business philosophy don’t necessarily result in a victory in any campaign

Kentucky has just had its primary election. Incumbent Governor Ernie Fletcher will face off with Democrat former Lt. Governor Steve Beshear in November.

One of the Republican candidates in the primary was businessman Billy Harper, Paducah, Ky. Harper finished third out of a field of three.

He was shocked.

I wasn’t.

A multimillionaire businessman that made his money in the construction industry like so many millionaires and business people, Harper thought he would turn to politics to “clean things up in Frankfort.”

He did this ostensibly because the current Governor Ernie Fletcher, whom he had served as campaign manager for in 2004, was “unelectable” due to a very public hiring scandal involving the classic patronage issues.

Actually Fletcher, a seemingly decent human being, had not done a single thing in my opinion than any Democratic Governor ever did except Fletcher wasn’t smart enough to not get caught nor did he have a competent crisis manager to handle the problem once it erupted. (Think Alberto Gonzalez and you get the picture.)

Being a Washington-experienced person Fletcher, who was a Congressman prior to being elected Governor, seemingly followed the apparent advice of Washington consultants and blundered and stumbled his way through the scandal handling the entire event with little finesse.

Harper, and his running mate whose name escapes me, was intent on becoming electable as a Republican in 2008 but then so was Anne Northrup, another former Republican Representative, who lost her sixth run at Congress to an ultra-liberal Democrat from Louisville. She also decided to run for the Governorship because everyone told her that Fletcher was “unelectable”.

Don’t mistake my comments here, both Harper and Northrup are probably pretty honorable people, however, Harper is a businessman not a politician and he learned a very expensive lesson spending close to $3 million dollars of his own money trying to become one.

Gawd, only knows why he would do this other than ego over-riding common sense.

Harper finished third with 14 percent of the Republican vote, behind Gov. Ernie Fletcher who received 51 percent and Anne Northup who received 35 percent.

“For whatever reason, the voters just didn’t buy the message we had for change, less taxes and to run Frankfort like a business,” Harper said. “I thought the rural vote and the grassroots vote would come out and support that message.”

And here is why they didn’t.


The seven reasons why a candidate doesn’t get elected

  • 1. No one knew Billy Harper except for a few in of us in western Kentucky, where by the way he did quite well.

Harper won the 13 counties of far western Kentucky with 55 percent of the vote. He won McCracken County and finished second in the other 12. McCracken was the only county where he finished first.

Although he did well in McCracken and surrounding counties, he was disappointed that the turnout was less than 20 percent.

I met Candidate Billy Harper when he and I were in Leadership Kentucky together in the 1980s. I knew his first wife when we were in college. Yes, he is a successful businessman but he had no name recognition beyond the Jackson Purchase and for some reason he chose a western Kentucky running mate, whose name I can’t even remember now. 

Basic politics 101 tells us that if you are from a rural part of this state you have to offset that by having some one with name recognition from a more populated part of the Commonwealth as your running mate. And it helps if that person is also someone who has lots of money, or the ability to raise lots of money.

  • 2. Those of us who did know him, or know of him, would have honestly told him that a politician he is not.

A good businessman, if you judge being good in terms of making money, that he is, but a good politician – nope. Frankly, good and politician are oxymoronic concepts anyway and Harper, I really think, is a better person than most any politician I know.

I think this because my Brother Bob Maxwell thinks highly of him and I trust his judgment of character, as well as my own.

  • 3. You can’t buy image or name recognition and I don’t care how much money you have.

That was an expensive lesson learned. Enough said.

  • 4. He allowed the aura, or pheromones, of politics to lure him into it although I am sure that he also had high altruistic motives.

I don’t doubt that he wanted to change the political landscape and cultural of Frankfort. However, being a campaign manager for a winning candidate can lure you into things that you should just stay away from – a statewide race is one of those things. Someone should have told him that and they didn’t. I wouldn’t write that final check to the consultant, if I were you.

  • 5. Harper said — “For whatever reason, the voters just didn’t buy the message we had for change, less taxes and to run Frankfort like a business.” It wasn’t we didn’t buy this message, any good conservative would buy that message and there are a lot of conservative Democrats and Republicans in this part of the state, it’s just that we know enough about politics to know that Harper didn’t have the political contacts, or persuasive skills, charm, or strong-arm tactics to get that message into policy in Frankfort.

Like it or not, politics is all about playing the game and running and winning the gauntlet of offices on the way to the Governorship in most cases. When you move up that way, you pick up lots of chits along the way and you learn how to wheel and deal — I know, I know, I don’t like it either but it is the way of politics and Harper didn’t have that experience on his resume. The best Governors and CEOs have worked their way up through the ranks and the voters know that.

  • 6. Also, jeez you can’t run government like a business.

Didn’t anybody learn anything from the Fletcher fiasco? They wanted to run government like a business and ended up in a scandal. How about Wallace Wilkinson and John Y. Brown, fellow millionaires, who did run and win the governorship only to find they too couldn’t run government like a business and ended up in scandals. I spent 18-years of my Federal career trying to run a federal agency like a business only to have my hair turn gray and fall out. Once I realized this would never happen — that government could be run like a business — I left government to go into business for myself. If we don’t learn from history we are destined to repeat it!

  • 7. We liked the campaign ads but…

They were creative but the candidate’s presentation in them was stilted and without enthusiasm. Like it or not, politicians to get elected have to have some charisma, especially on television. They have to be bigger than life. They must show enthusiasm and excite the voter to support them. Some politicians can do it through story telling (think President Ronald Reagan), some through great oratory (think Senator Alben Barkley), and some through their charm (think President Bill Clinton). Candidate Harper needed help on this point.

And that is my analysis. Billy Harper ran a good race, but frankly he would be better off to have placed that $3 million in a good mutual fund.

Until next time.

L. Darryl Armstrong

Armstrong and Associates

Guerrilla marketing doesn’t get any better than this

Michael Moore and the Feds – Round 1

Always setting the stage for controversy, whether you agree with his politics or not, Michael Moore is in the best sense of the word a true “guerrilla marketer.” 

The Federal government revealed today that Academy Award-winning filmmaker Michael Moore is under investigation by the U.S. Treasury Department for taking ailing Sept. 11 rescue workers to Cuba for a segment in his upcoming health-care documentary “Sicko.” 

The Feds are in actuality now helping Moore to ppromote his newest “documentary” that he has entitled “Sicko”.

The Associated Press reports that “Sicko” promises to take the health-care industry to task the way Moore confronted America’s passion for guns in “Bowling for Columbine” and skewered Bush over his handling of Sept. 11 in “Fahrenheit 9/11.”  

Moore is by all characterization either the hero of the Progressives or the hated bad boy of the Conservatives. What he really is — is a self-promoting g-marketeer that understands that controversy sells to any political persuasion. 

The U.S. Treasury Department’s Office of Foreign Assets Control notified Moore in a letter dated May 2 that it was conducting a civil investigation for possible violations of the U.S. trade embargo restricting travel to Cuba.

In other words folks, Mike Moore was visiting Cuba without approval and that’s not allowed.

In March, Moore took about 10 ailing workers from the Ground Zero rescue effort in Manhattan for treatment in Cuba, said a person working with the filmmaker on the release of “Sicko.”

The person requested anonymity because Moore’s attorneys had not yet determined how to respond.  

Moore scolded Bush over the Iraq war during the 2003 Oscar telecast, received the letter Monday, the person said. “Sicko” premieres May 19 at the Cannes Film Festival and debuts in U.S. theaters June 29.

Moore declined to comment, said spokeswoman Lisa Cohen. In a statement Thursday, “Sicko” producer Meghan O’Hara said the Treasury investigation might be an attempt to undermine the film. “Our health-care system is broken and, all too often, deadly,” O’Hara said.

“The efforts of the Bush administration to conduct a politically motivated investigation of Michael Moore  and `Sicko’ will not stop us from making sure the American people see this film.”

After receiving the letter, Moore arranged to place a copy of the film in a “safe house” outside the country to protect it from government interference, said the person working on the release of the film. Sept. 11 rescue workers “risked their lives searching for survivors, recovering bodies, and clearing away toxic rubble,” O’Hara said. “Now, many of these heroes face serious health issues, and far too many of them are not receiving the care they need and deserve.” 

All publicity is good publicity – maybe

So, Mike Moore the down-trodden, common man from Michigan, who dresses as slovenly as about anyone I have ever seen, (it’s all part of his marketing persona folks) is now taking on the health care system in this country. 

And now we know that the Federal government is conspiring to keep this film that speaks only the truth, and nothing but, from the American public and has the audacity to investigate its producer, who may have broken Federal laws. 

Folks, I love this guy, not that I agree with his politics and rantings and ravings, but I love his understanding of how to market his products, how to create buzz about his work, how to play to the media starving for scandulous news about his latest exploits and undertakings against the establishment. 

Do you think it is a coincidence that it is revealed today just days prior to the release of his new movie that he is being investiated by the Federal government? 

Do you think it odd that Michael himself is not speaking but letting his spokeslady speak for him? 

And Michael, always leery of the government’s intentions, a mild-mannered multimillionaire from Michigan, seeking truth and justice has even “squirreled” away a copy of his film in a “safe-house.” 

Don’t you just love this? 

Put aside your politics and look at the ingenuity of this creative, out-of-the-box, g-marketing strategy. 

Why if the Feds had not found out about his actions and started an investigation, had I been Michael, I would have turned myself into them. 

I wonder if Michael ever thought of that? 

Someone once said, I think it was P.T.. Barnum that “All publicity is good publicity.”

And you know he might just be right. 

After all, what is the worst that can happen to Michael Moore, the Academy Award winner, the multimillionaire who wants to still portray himself as the common man, the provoker of all parts of the political establishment, fighting the “giants” of society? 

Well, maybe a hefty monetary fine, a few hundred hours of community service, even a little jail time?

And you know what, every single one of those actions taken by the Federal government will get him even more publicity. 

Am I advocating that you poke your finger in the eye of the Federal government to sell your products or services?  


However, understand how the media works. The media is always looking for: 

  • A story that pits good against evil; right against wrong; left against right; — you get the idea.

  • And that’s what the media is all about. They want a story. A story to be good has to be provocative. It has to have a start and middle and an end.

  • It has to have compelling characters that the public can identify with even if they are not what they seem to be.

  • A good story can have David (Michael Moore) taking on Goliath (Federal Government, health care, gun owners, the President) and in some small way making a difference or at the very least a statement.

I predict that Michael Moore’s “Sicko” will once again make him millions of dollars and a large part of that profit comes from his understanding of how to use the media to get publicity to his project. 

I recommend that if you want to learn more about such strategies and tactics that you get and read a copy of Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between (Paperback). 

Until next time – from the Baltimore Airport…

Dr. L. Darryl Armstrong



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