Strategic Planning Success – Executive Management and the Working Team Must All Engage

I continue to be rewarded for all the intense and hard work that my client the Kentucky Press Association put into their strategic planning process a few years ago. This week David Thompson, KPA’s Executive Director reported that in a conference he was in that he would be presenting the results of some of that work.

David says,  “… was thinking of you earlier today. Our first session yesterday, followed by two more hours this a.m., was on strategic planning. Obviously, we’re ahead of the game and in checking my notes from 2008 and 2009, so many of the “obstacles and issues” and the “solutions” that were mentioned yesterday by the group, on what lies ahead, are things we discussed/addressed four years ago. Thank you for that. Tomorrow, it’s my turn to talk about the News Content Service. All because of the Strategic Plan!!! It’s a service that has shared more than 24,000 stories and editorials with 74 participating newspapers, since it began October 1, 2009.”

When you have active engagement by all parties in the strategic planning process you can overcome barriers, secure agreement for a mutually agreeable path forward and discover and implement new ideas such as KPA has done.  

And needless to say you can stand up with pride and announce your success!

Congratulations David and team at KPA!!!

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