The importance of crisis planning, management and communication

How an organization communicates its story to the public during a crisis is as important today as how prepared the organization is to respond to the crisis.

The tone and words of the message can either give the public confidence that the situation is under control, or soon will be under control, or they can create fear and panic.

What a company or any government agency says must be carefully thought out. In a crisis mode, you can’t be sending contradictory messages.

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