Too often I hear that old line – I think we have a failure to communicate – it always distresses me because IF this is really the issue and we know it then why not fix it? I propose that one of the reasons is that we all forget that to communicate there must be a communicator and a listener, who provides feedback to what the communicator is saying. Can everyone in a situation be communicated with? Is communication repeating the same message over and over until it sinks in? Are we born to communicate properly or do we learn these skills? All these are topics we will explore along with the need to strategically plan our communications efforts in our next book.