Keeping it super simple

The K.I.S.S. (keeping it super simple) principle of communications is not new to anyone who has been in the business very long. However, we find that many of our clients get so wrapped around their own information and so deep into the technical explanations of it they forget the principle. We tell our clients this: write what you want someone who is 13-years old or 80-years old to understand then find you one of each and let them read it. If they can’t understand it – start over.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s