Be sure to identify the fears that prospective clients have about working with you. It takes some effort, but they will be reluctant to use your services until you have:
Identified their fears
Discussed their fears with them
Laid their fears to rest
For example, one of the greatest fears that a client can have is do you have the ability to produce the desired results on a timely basis?
Always provide the client with a schedule that identifies with precision, when the various elements of your work will be completed. The schedule may change once work is underway, yet it serves as a reassurance to your client that you have concern for their most important priority — timely completion of the project.
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