Be Seen as a Researcher in Your Field

PERSPECTIVES

July 16, 2007

Being identified as a researcher and one who contributes to the education and advanced of your field of interest will greatly increase your referrals. Devote time and energy to designing and implementing research projects that provide valuable information to those who read and those who publish your information.

Such research need not be highly sophisticated or even time consuming. Simple opinion surveys or questionnaires that measure trend information or point out directions in thinking or behavior are often enough. They help solidify your image as a knowledgeable resource at the cutting edge of your area of expertise.

Until next time.

L. Darryl Armstrong

Armstrong and Associates

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