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The “Leaders” Decision-making Process

A recent situation at the Kentucky New Era in Hopkinsville, Kentucky shows how when team members understand that it is okay to assume leadership and take action that the end result is a better product for the customer.

Taylor Hayes, the Publisher and CEO recently sent the following note to me and his staff about the actions of Windy Ezell, an employee in the business office who turned reporter/photographer for the day. Taylor’s commendation places it all into perspective and is an excellent way of drawing attention to such meritorious service. We have been working with Taylor and his team for several years now teaching and coaching the management and employees about team collaboration and participatory management. The learning seems to be well underway. We are very proud of all of them.

“I hope everyone saw where Windy Ezell had provided the news department with a photo of a wreck last week on the Boulevard.

Everyone knows Windy works in the business office which provides all the necessary administrative support our organization needs and not the news department. She could have been like most of us working outside the news department and simply driven past the accident not even realizing there was an opportunity.

I am thankful she was thinking beyond her everyday routine to see the need and opportunity to take a photo that our audience may have interest. This action should be a lesson for all of us, including myself … just because a task does not fall under the scope of our everyday job, does not mean we cannot assist and provide ideas and service for other areas of our operation.

In fact, for our company to be competitive and successful today, we all must be thinking in a more unconventionally sense … be thinking about how to build our audience and build onto our customer base. Whether it is stopping to take a photo, turning in a news tip, soliciting someone to become a subscriber, communicating with advertising about a new business, or simply forwarding an idea that could generate revenue, cut expenses, or save time.

As I have said so many times over the last number of years it will take all of us to meet the challenges and seek out opportunities in today’s business world … not just me, Chuck or your department head. I thank Windy for recognizing a need and taking action.”

The “Leaders” Decision-making Process

Research shows that leaders follow carefully a 5-step process when making decisions.

1.   Leaders analyze the overall situation before making tactical decisions. They objectively review ay situation and leave their emotions out of the model.

2.   Leaders set specific understandable and actionable objectives. They focus themselves and their team on the mort important things to get done first.

3.   Leaders develop alternative actions. They understand that all options and actions must be explored, considered, discussed, pros and cons assessed and only then do they narrow down their tactical decisions,

4.   Leaders identify the adverse consequences of their actions. They are capable of thinking through the worst while planning for the best.

5.   Leaders select solutions and resolutions that are actionable. They understand that they must focus on those actions that are attainable with the resources they have.

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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8 Steps to Finding and Hiring the Right Employees

Here is what you must do to find the right fit between you and the employee.

First, look and interview for “attitude,” which is reflected in personal attributes not innate personality traits such as being an extrovert.

Second, look for and interview for people who are passionate about their work and wanting to work with you. They should be passionate about wanting to work with their fellow employees as well to ensure that the entire team is providing memorable customer service.

Third, interview for employees that are versatile. I realize that some jobs require certifications or licenses yet you also can find employees who are accredited that are also able to adapt and work with job descriptions that go beyond the black and white words on the paper. In other words when interviewing pose problems, issues and questions that focus the interviewee and get the person being interviewed to explain what they would do above and beyond the call of duty, or above and beyond their written job description.

Fourth, please share your company’s vision at the outset of the interview. If you envision that your company will become the most desirable place for employees and clients to engage then make that very clear to your potential employee. If you don’t have a vision for your company’s future then it is time to sit down and develop one.

At ARMSTRONG and Associates our vision is to ensure that every client gets more than they expected from us and that they will be so pleased they will refer us to their associates. We will be seen as the resource for the best and most effective counsel at a fair and reasonable cost.

Your vision should project what you want your company to be within ten years and carefully articulate what you want to see your company to become known for.

Engage with the interviewees in a dialogue about your vision of the company and ask them how they will contribute to making this vision a reality.

Realistically candidates won’t tell you upfront if they don’t like your organization, however, when you engage in this discussion you will find out pretty quickly through nonverbals and verbals whether or not they want to join your company and make your vision a reality.

Fifth, listen to what they say and listen carefully to what your “gut” tells you about the person. When your gut tells you the person is not truly “buying into your vision” then move on to the next interviewee.

Just remember a candidate may have all sorts of degrees, training, experience and certifications or licenses but if they are resistant or hold back enthusiasm for the vision of your company move on to the next interviewee.

Sixth, it is wise to interview people in the real world. Although I have taken people into a quiet office to interview them, some of the best interviews took place when the business was going on all around us. This allows you to see how the candidate will react to being in the work environment. Take them to where they will do their work and immerse them and you in the interview process at that location and see and listen to how they handle the environment. Look carefully for nonverbal cues from the interviewee while under such stress.

Seventh, group interviews are also useful because if this person is going to work with other people they should be exposed to them right upfront. If the group as a whole has the chance to assess the person you will get even more valuable feedback to make your decision.

Bring different people from different parts of the organization into the group interview. When the interview is completed sit with these people and debrief about what they saw, heard or felt about the person and how they would feel about working with them daily.

Finally, exceptional companies these days revolve around the delivery of extraordinary and memorable customer or client service, simply if candidates aren’t relaxed and don’t smile during the interview process we would not hire them.

Following these few simple steps will help ensure that you are hiring the right people to fit into your culture. Take your time, don’t be rushed or pushed into hiring anyone, and if you are working with a staffing agency don’t turn over the entire process to them following the above guidelines even when working with staffing agencies is a wise and prudent business decision.

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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Put a Client’s Fears to Rest Before Beginning Work on the Project

Be sure to identify the fears that prospective clients have about working with you. It takes some effort, but they will be reluctant to use your services until you have:

  1. Identified their fears
  2. Discussed their fears with them
  3. Laid their fears to rest

For example, one of the greatest fears that a client can have is do you have the ability to produce the desired results on a timely basis?

Always provide the client with a schedule that identifies with precision, when the various elements of your work will be completed. The schedule may change once work is underway, yet it serves as a reassurance to your client that you have concern for their most important priority — timely completion of the project.

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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Help the Client See You as a Source of Value and Not a Threat

January 12, 2008 ldarrylarmstrong 3 comments

(My apologies to all – the post I sent out last night had some spelling errors that have now been corrected. This happens when I write it on the road and forget to spell check and reread it. Thanks to Susan Gaffney-Evans for pointing this out. D.) 

BNA — It’s sometimes hard to do yet I highly recommend you not accept a client who doesn’t value your services or with whom you have a personality conflict. Frankly, and I know this from experience, these clients will create more problems in the long run no matter how hard you try to be of service to them.

When working with the client’s staff, you will probably be perceived as a threat. You can reduce the degree of the threat feeling by ensuring that the client properly introduces you and explains your role. You can further reduce the threat by communicating the fact that you want to work with the staff to ease the tension and motivate them by showing how their role will benefit them as well as the company.

Your continued success will greatly depend on your ability to bury your own ego and let the key players in the client’s organization get recognition for your accomplishments. Those who are important for future business referrals will know that you are responsible for these achievements.

Don’t allow your relationship with a client to deteriorate into one which is adversarial. Your role is to serve the client first and only. Keep your lines of communication open and honest. If they do deteriorate, stop providing services until the communications are patched up.

Always be viewed by your clients as giving the most you can give. Always give them extra value – or what we call lagniappe. You will benefit by having others understand that you will always give more than is expected.

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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VCA Greater Savannah Animal Hospital Gets Golden Eagle Award

December 14, 2007 ldarrylarmstrong Leave a comment

Tybee Island, Ga. — There is probably nothing more traumatic for a pet owner than to be on vacation and have their beloved pet get sick. This vacation all three of our dogs have had to go to the vet. I am pleased to say we have been exceptionally satisfied with the services we have received from the doctors and technicians at the VCA Greater Savannah Animal Hospital, 1350 E. DeRenne Avenue in Savannah.

As many of you know our older dog Stimpy was diagnosed with a cancerous mass, our middle aged dog Little Bit and our youngster Max both have had to be treated for a bacterial infection and cough.

Kay advises me that the service, the kindness and the compassion shown by doctors Metts, Dulaney and Douglas exceeded all expectations. The day I went with her to pick up Stimpy I was equally impressed.

It takes special people and true lovers of animals to deliver this type of service.

When was the last time you went to a vet and they later called to check on your pets?

When was the last time you went to a vet and they gave you a comment card to feedback to them what they did well and what they could improve and really urged you to provide the feedback?

When was the last time you went to a vet and they took all the time you needed to console you, explain all your options, and show true compassion and concern?

Each of these actions truly demonstrate that the VCA of Greater Savannah Animal Hospital is focused on providing you and your beloved pet the best quality of service and care available.

We give these doctors, their technicians, and all their staff our highest praise and a “Golden Eagle Award” for their exemplary customer service!

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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How to Handle Conflict and Tension with a “Driver”

October 28, 2007 ldarrylarmstrong 1 comment

So now you know you have a “driver” personality and/or management style person you need to deal effectively with — how do you do it?

First, remember these people don’t want you to spend a lot of time talking to them. They want you to focus on the “payoff” of the situation. So get to the point in as few words as possible.

Second, practice your presentation before you deliver it. Don’t spend a lot of time developing rapport. A “driver” personality not interested in your weekend, your family problems or your health.  Just get on with the discussion you need to have. If you go to their office to have this discussion don’t sit unless asked. Always be brief and succinct. Be rationale in the delivery of your messages and remember they don’t care about what you “feel” the problem is they want you to “think” about the problem.

Third, give them options, if you are proposing solutions or alternatives. Position the alternatives in the order you want them selected. Most drivers will only hear the first alternative presented to them.

Finally, show them how taking the alternative will deliver specific and immediate action. Then tell them specifically yet succinctly what you will do to fix the problem.

Also, if you can’t fix the problem or don’t know how to do something — don’t ever bluff them! Simply tell them you can’t do whatever needs to be done. They will respect you for your honesty and directness.

 Until next time.

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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Identifying “Driver” Personality and Management Styles

So you think/feel that your boss, your significant other, or your employee is a driver.

But how do you know that they are drivers?

Well, let’ s look at some of the “descriptors” – those things that accurately describe “drivers”.

Marvin RunyonDrivers are “dominant” in their actions; they are high control; tend to want to manage process; are very self-reliant; like to direct things; are often over achievers and can be volatile.

If you compared them to an animal they would be elephants, and if you compared them to a vegetable they would be garlic. They are often “big mouths” – and can be seen as “Sherman Tanks” running over other people. They always want to “finish” it.

Now, bear in mind how you see them and how they see themselves are totally different. Drivers see themselves as being results-driven, action-oriented, very focused, direct and self-reliant.

However, if you have to “partner” with them you may seem them as intolerant, short-term, insensitive and always wanting to win and have someone else lose.

The greatest single fear a driver has is — failure.

Under tension they will lose control or fall back to being indecisive. And their response to tension is to dictate.

Do you know some drivers? Are you one?

Probably the most intense and “famous” driver I have ever personally known and worked with was Marvin Runyon, former chairman of the Tennessee Valley Authority.

Until next time.

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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Understanding Personality Styles: The Secret To Your Success In Getting Along with Challenging Co-workers, Managers and Employees

By H.J.D. Stimpson – Special Correspondent

Behold the salesman stereotype-the smooth-talking glad-hander wearing a flashy tie, white belt, and sporty shoes with a routine of jokes to entertain all of his prospects.

Expressive people like to talk and laugh but it’s important to relate to people on their own terms, which is the very basis of understanding public relations. Therefore, to be truly successful in business you must learn to size up your customers. Some of them may just want numbers-just the data, without a lot of fluff. With analytical clients, you have to learn to sit on your hands and keep your mouth shut.

If you apply these principles you will be more successful in all your relationships.

You can’t treat all people alike.  You must evaluate them as individuals and in terms of their personality types. Then deal with the situation according to their needs, not yours.

This approach works for hostage negotiators, sales people, and just folks like you and me, according to Dr. L. Darryl Armstrong, a public relations counselor and consultant from Eddyville, Ky.

Armstrong and his wife, Kay operate ARMSTRONG and Associates (http://www.armstrongandassociates.org/) a consulting and counseling firm located on Lake Barkley in western Kentucky.

“The key is being versatile and resilient, so that you can adapt your style to someone else’s style to achieve a mutual outcome,” Armstrong says.

“People like to interact with people who are like them and who understand how to develop rapport and sustain it. Most of the time for example in sales, you’re not selling your product, because there’s little difference between products. You’re selling your relationship with the client. If I’m a salesperson and I can get you to like me and trust me, then you’re probably going to buy from me. If I am a hostage negotiator and can develop rapport with you I may be able to resolve the situation amicably,” Armstrong says.

Like converts testifying to the congregation, his clients frequently refer to Armstrong’s lectures and workshops to back up this personality-style approach to predicting, preventing or resolving conflicts, or even selling Bibles!

“It’s worked for me for 35 years,” Armstrong chuckles. Armstrong is a trained behavioral psychologist with degrees from Murray State University and AIH and has applied his training in the government and corporate world for more than 35-years.

“Sometimes in the most difficult of situations,” he adds.

Forever the puzzle – but what fun you can have analyzing the situation

Using a “social style” four quadrant matrix with a horizontal and a vertical axis, Armstrong has his clients place themselves in quadrants as “drivers,” “expressives,” “amiables,” or “analyticals.”

Social Styles Quadrants

The horizontal line denotes degrees of responsiveness; the vertical line degrees of assertiveness. At the top of the matrix in terms of non-responsiveness are the controlling drivers and the task-oriented analyticals.

Below the horizontal line are those more responsive to people-the assertive expressives and the nonassertive amiables.

Armstrong says social styles are easy to spot.

Amiables and expressives wear warm colors and furnish their offices with personal items-family photos or kids’ artwork. Their work areas are often littered with papers. If there’s room, they may shove their desks against a wall and sit next to visitors.

Analyticals and drivers dress conservatively and use their furniture as barriers or space dividers. Art prints or sales charts decorate their walls.

“Drivers may not have anything on their desks except a calendar or clock, because they’re very time-oriented,” Armstrong says.

“Color preferences in cars, as well as dress, are cues to personality,” he continues.

“Drivers and analyticals like neutrals, black, and ivory, while amiables and expressives are more into pigment. Amiables like softer colors, while expressives prefer bold ones.”

In class and his many workshops, Armstrong has his participants do self-evaluations to identify their personal styles. Then they practice various situations.

“Students do videotaped presentations, and we view them in class so that we can learn from each other,” he says.

“The funniest videos are those with two drivers: It’s like watching a Ping-Pong match.” 

Personality styles emerge at birth or shortly after

Armstrong says that personality types emerge soon after birth.

“One of my ‘daughters’ is an analytical driver with a strong amiable backup, so I have to deal with her differently from the way I deal with the other ‘daughter’, who is a mixture of both amiable and expressive,” he says.

Emphasizing that most people are mixtures of several styles, Armstrong says that sales representatives can draw on different elements of their own personalities in dealing with others.

 ”To be successful in sales, presentations, surviving mergers of companies or everyday conflict resolution, you can’t stick completely to your own personal style all of the time and be successful. It just doesn’t work that way. Resiliency is critical to being successful in the business world,” he says.

“You must be resilient, adaptable and flexible. You must be able to ‘flex’ yourself to fit the situation.”

One of my colleagues, who graduated a few years ago with a business degree, says he was able to use what he learned very quickly.

The young man had been going to school full-time and working for the local cooperative as a marketing intern, Armstrong says.

He deals with some farmers, but mainly with their farm managers or their wives. He tell us that he found that identifying social styles is a great tool not just in selling, but also in developing and keeping good client relationships, which in turn prevents conflicts.

Cowboy boots and business suits and western shirts – don’t forget the bolo tie

Walk in Darryl Armstrong’s office, and it’s pretty easy to peg his social style as amiable and a driver with hints of being expressive. His smile is wide, his handshake firm. He wears jeans and dress T-shirts or other casual clothes often. Books and papers cover his desk and floor, and children’s drawings, awards and certificates, news clips and doodling adorn his walls. Yet, there is his “To Do List” right there in front of him keeping him focused on the tasks at hand. 

Armstrong notes that, in most interactive situations, social-style “signals” can work both ways.

For example, customers also often “read” salespeople, making it important for those trying to make sales to fit into customer environments. The way salespeople dress is the most obvious and immediate way to achieve this “fit.”

“When I worked for the Tennessee Valley Authority, we had a senior manager from west Texas who wore cowboy boots and Western shirts,” Armstrong says.

“Everybody else wore business suits. However, he was always out in the field checking how things were going on the lines and he would have been totally out of place wearing suits. He would throw a sport jacket over his western shirt and jeans when he wanted to be more ‘formal.’”

What if you sell John Deere tractors but have an afternoon appointment at the bank to get a loan?

“Adapt, be flexible and resilient,” Armstrong says.

“Maybe you can wear khaki pants and a knit shirt at a farm, but put a jacket in the car to wear to the bank. Or, if you’re wearing a suit while at the bank, remove the jacket and tie, then roll up your sleeves at the farm.”

Once you learn to do it – it’s like riding a bike

Armstrong says that evaluating social styles becomes automatic in almost every situation-business or social.

“It’s almost like riding a bicycle,” he says. “Once you learn the basic skills, you do it without thinking.”

It’s always important, he adds, to remain open to social-style cues as situations evolve.

Never, he cautions, assume that you know someone’s social style beforehand.

“The other day, I had an appointment with the vice president for network operations at a major corporation,” he says. “I assumed I was going to be talking with an analytical. He wasn’t.”

“Every detail of your person, every nuance of your speech-all of those signals combine to create an important impression in a client’s mind,” Armstrong stresses.

“Those are the cues that can make or break a deal or help you prevent or resolve a conflict, get along better with your colleagues, make a sale, survive a merger, or resolve a hostage situation. It is all about understanding how psychology, consultative analysis and public relations fit together to make us successful in life and work,” Armstrong says.

You can learn more about the use of personality styles or arrange a consultation or workshop by contacting Dr. L. Darryl Armstrong toll-free at 1.888.340.2006 or at his website at http://www.armstrongandassociates.org/

Until next time.

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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A Mutli-part Series: Part 2 – An Assessment of Larry G. Hincker, University of Virginia’s Chief Spokesperson’s Performance

September 7, 2007 ldarrylarmstrong Leave a comment

I suspect that when Larry G. Hincker joined Virginia Tech in 1989 he never conceived of the possibility that he would one day be the spokesperson for the deadliest campus shooting in the history of the United States.

Yet, as many professionals have had to do over the years, Hincker stepped to the plate in April 2007 and carried a heavy burden.

More than 400 media worldwide descended on that campus and students, faculty, staff, alumni and families had to be dealt with as efficiently and effectively as possible under the most trying of circumstances.

Hincker, associate vice president of the Office of University Relations, did a number of things well and some things could have been done better.

This column looks at both sides of the assessment and makes some observations.

You must know your audiences

We assess Hincker did a better than average job at understanding all his audiences.

Seemingly, Hincker assessed his target audiences as the students, the faculty, staff, parents, alumni, and his neighbors the people in the region. Although at times apparently working through shock and not really knowing what all he had to do, he did for the most part still understand the need to get accurate information to these audiences and worked toward informing them as best he could.

The program at Va. Tech functioned better than average probably because of the different mediums available to them to communicate to the targeted audiences. The university used e-mail, surface mail, their publications and their web site most effectively.

The web site http://www.vt.edu/ provided a 24/7 immediate way for anyone to connect to the university during the crisis.

Planning provided foundation

The Va. Tech pre-planning for a crisis saved lots of time and allowed for an effective implementation. The plan appeared to have been resilient and Hincker notes that the       ” the simpler the plan the better” speaking to reporter Dr. Frances Ward-Johnson APR in PRSA The Strategist  (Summer 2007).

However, Hincker is quick to note that a plan is essential. It is obvious that no organization could possibly be prepared to handle the extensive media attention that Va. Tech had during this time without a plan.

The old adage “expect the unexpected always” served the university well.

Va. Tech’s plan provided the framework for decision making, for example, although they had planned for a media center in the event of a crisis the center was not sufficient in size to handle the 400 plus journalists and their equipment.

However, the plan forced them to consider alternatives and make decisions to handle the situation expeditiously.

Media sensationalism

You and your senior management must be prepared for the media sensationalism that will always occur.

Although Virginia Tech had its share of sensational media coverage, which is to be expected in any situation such as this, overall the media seemed to work well with the university and assisted in some cases I believe in getting their messages out quickly.  

When the media is willing to assist your senior management in setting up and doing press conferences then you have a major advantage.

Our observations

As a crisis communications’ consultant, here are some observations we have:

  • Hincker did a commendable job under very difficult circumstances and although he may have deviated from some of the standard approaches to crisis communications at times overall we would give him a solid “B” for his performance.
  • Daily organization of information and keeping up-to-date during such a crisis is a major challenge for the spokesperson under any circumstances. The relationships the spokesperson has with the crisis managers is critical and those relationships must be established prior to the crisis.
  • Hincker brought in experts when available and needed. He knew the extent of his expertise and did not speculate or pontificate to any degree we can assess.
  • He understood that journalists, students, families, faculty and staff were as shocked as he and all the others at Va. Tech were at the carnage and situation. His empathy with these folks, and especially the journalists’ job and their coverage, helped establish needed rapport.
  • Hincker understood the need to establish boundaries for the media. His posting of signs to “please respect their grieving process and to not go beyond these doors” was the right thing to do. For the most part the media respected it.
  • Va. Tech’s use of their web site and the tie Hincker had with that staff to keep information updated was well executed because they used a “light site” based on previous experiences with crisis’s on campus.
  • Va. Tech was behind the curve on getting their text messaging system in place. Although they had a new system that would have effectively used text messaging it was not yet on line when this crisis occurred.
  • Hincker knew intuitively when to end the crisis and the ensuing press conferences and did so appropriately. The media agreed with his assessment.
  • Hincker understood the need to accommodate the media. He provided them places to sleep in the media center and food and coffee.
  • The university understood the importance of accepting pro bono assistance from the services of a local public relations firm.
  • Finally, Hincker is very clear that he will not allow his university to be defined by this singular horrific event. He is now turning his attention to repositioning the image of the university back to the important aspects of Virginia Tech.

Larry Hincker’s professionalism and performance was exceptional under the most horrific and trying of circumstances. We commend him and are honored to have him as a member of our profession.

Until next time.

Dr. Darryl

L. Darryl Armstrong

ARMSTRONG and Associates

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15 “Sparks” That Turn You Into a “Fire-Starter”

Monday, August 20, 2007

“In early civilizations, fire starters taught others how to keep the flame alive. If they were successful, the tribe lived. If they were not, the tribe died. It was that simple,” says Quint Studer, author of Hardwiring Excellence: Purpose, Worthwhile Work, Making a Difference.

So, how can you apply this analogy to your organization?

When you consider this analogy in its entirety you will soon realize that the role of the Chief Executive Officer (CEO) must change.

Most organizations we deal with are overwhelmed with policy and procedure manuals and endless meetings that take up significant amounts of time and return little on the investment.

For example, did you know that Warren Buffet, the second richest man in America, holds absolutely no meetings with his managers?

So, does your organization ever conceive of great ideas that get implemented, or that spark the enthusiasm, or that ignite and inspire the spirit and profit of the company in any of your meetings?

There are no “Magic Bullets” 

There are no magic bullets that will make the CEO overnight into a “Fire Starter” yet there are some overarching principles, according to Studer, that can “spark” the CEO, and other managers, into getting the process started.

Spark 1: Think of yourself as CFS…Chief Fire Starter.

It is time that you reposition the way you think about your role within the organization.

If you think of yourself as a fire starter, in charge of lighting a fire in the soul of every man and woman in your company, everything you do and they do will change.

Spark 2: Have an absolute passion for excellence and never waiver from your passion!

Having a passion for excellence can manifest itself in many ways. But one of its main hallmarks is the refusal to accept no for an answer, the refusal to look for someone to blame.

Pursuing excellence means not giving into the temptation to accept the status quo, to assume there’s nothing you can do about it. It’s important to drive hard and find out what the real problems are.

Spark 3: Don’t be too removed from the people who do the job.

Solve problems by soliciting the advice and direction of the people who do the job every day. Walk up to employees and ask very specific questions:

  • Is there anything we can do better?
  • Do you have the tools and equipment you need to do the job?

Even when you are too busy to walk around and talk to everyone, you can have leaders under you keep you informed about the personal details of individual employees.

That way, when you meet with those employees, the inside information you’ll possess will help you seem more visible.

Spark 4: Identify the major problems and other seemingly unrelated ones will fix themselves.

It’s funny how one thing builds on another in life. Fix one major structural problem and 10 others will correct themselves, too.

Spark 5: Work on the assumption that people want to do a good job.

Studer says he really believes that when people aren’t performing, it’s almost always because they don’t have the tools they need.

Spark 6: Make the connection between employee satisfaction and the bottom line.

Remember, satisfied employees are always better performers. When employees feel appreciated and recognized by their leaders, they seek out opportunities to do good things for the company and its customers. They think like owners, not renters.

Spark 7: Hardwire your company culture with key behaviors.

When you hardwire the right behaviors, tools, and techniques and align your focus organization wide, your company will be consistently successful, regardless of who the leaders are.

Once the systems and processes are in place to sustain service and operational excellence, an organization is no longer dependent on a particular leader to ensure continued success.

Spark 8: Get rid of the we-versus-they mentality.

It’s easy to spot a we vs. they culture. If employees love their boss but hate administration, you will know they have the we/they disease.

It’s especially obvious at budget time, when a manager comes back from a budget meeting and says, “I fought for us but this is all I got.”

Don’t let it happen in your organization.

Even though it may feel easier or more comfortable at the time, ultimately you’re dividing the staff when you should be uniting them. There is only one group, one team, and it is we.

Spark 9: Know and understand the impact of high and low performers and learn to deal with each effectively.

It is easy to spend too much time with low performers and not enough with high performers. Strive to do the opposite.

And here’s a major point to remember: you must deal with low performers.

Don’t be afraid to let disruptive people go.

If you don’t, these low performers will affect your high performers, causing them to:

1)     Leave the organization,

2)     Channel their positive energies into outside interests, or

3)     Pace themselves and slow down.

Spark 10: Create and develop leaders.

Because an engaged, aligned workforce is so critical to hardwiring excellence, Studer believes that not investing in leadership development is the equivalent of organizational malpractice.

He says that in former roles where he served as a hospital president and 20-year health care veteran, he found that most registered nurses leave their jobs because of their relationships with their supervisors.

Personally, I found that I left positions — two of them senior executive positions — not because I didn’t like the challenges but because I didn’t like or agree with the value system of my supervisors.

The same is likely true in every segment of the business world. The best thing you can do for your staff and your organization is to invest in leadership training.

Spark 11: Harvest intellectual capital.

Nothing drives individual accountability and a culture of ownership faster than soliciting bright ideas from employees. This not only drives innovation, but also can significantly impact the bottom line.

Try budgeting and rewarding prizes for the best ideas, based on a percentage of savings from the idea.

Spark 12: Manage up.

In essence, managing up means positioning people well.

It means passing along positive comments to people whenever you hear them, spreading good news around, giving credit when it is due, and ensuring that senior leaders have information that allows them to make personal connections when they meet employees.

This is an invaluable tool for getting “buy-in” for goals, creating more autonomy within the organization, saving time, and more.

The power of managing up is amazing, too, from a human standpoint.

Spark 13: Understand the power of making a difference.

Work hard to create an environment where your employees feel that they have purpose, that they have worthwhile work, and that they can make a difference.

When you create a culture that’s free of unnecessary irritations and distractions that keep people from doing their jobs, they will experience this sense of purpose and will begin to work with passion.

Then, when they see the results of what they are doing, it refuels their passion and remotivates them to persevere and seek more results.

Spark 14: Realize that little things make a big difference.

Studer says that on his first day at a new hospital, he asked a nurse what he could do to make her job better, and she said she was frightened walking to her car at night because of the tall bushes by the parking lot.

While she worked that day, Studer got the bushes trimmed and put up a small fence. Though it sounds like a little thing, to that nurse it was a big deal because it made her feel safe and, more to the point, valued as an employee and as a person.

Spark 15: Train yourself to look for what is right.

It’s a small wonder that departments have negative feelings toward each other: they hear from each other only when something goes wrong.

Focus on what’s going right and you can transform the mood in your entire organization.

It is contagious

Clearly, there are many benefits to being a fire starter.

But the best one is this: Fire starting is contagious.

Once you become a fire starter, you spark the flame in others. The flame is passed from you to someone else and from that someone to another someone. Everyone in your organization gets drawn in.

And in the end, you create a culture of excellence for everyone, which in turn creates better service for your members.

Being a fire starter really is the key to hardwiring excellence. It doesn’t matter what field you’re in or what problems your organization has. The sparks you light will make a difference, and it’s amazing how good that feels.

Source: Quint Studer, founder and CEO of Studer Group, an executive coaching firm and national learning lab.