Comments on: Part Two of Two – Generational Marketing – Do you serve ALL your customers? — The Baby Boomers, Generations X and Y http://ldarrylarmstrong.wordpress.com/2007/10/16/part-two-of-two-generational-marketing-%e2%80%93-do-you-serve-all-your-customers-the-baby-boomers-generations-x-and-y/ 1.888.340.2006 drdarryl@aol.com Sun, 07 Sep 2008 08:44:23 +0000 http://wordpress.com/ hourly 1 By: ldarrylarmstrong http://ldarrylarmstrong.wordpress.com/2007/10/16/part-two-of-two-generational-marketing-%e2%80%93-do-you-serve-all-your-customers-the-baby-boomers-generations-x-and-y/#comment-532 ldarrylarmstrong Sun, 25 Nov 2007 03:52:35 +0000 http://ldarrylarmstrong.wordpress.com/2007/10/16/part-two-of-two-generational-marketing-%e2%80%93-do-you-serve-all-your-customers-the-baby-boomers-generations-x-and-y/#comment-532 I agree John and cross-cultural differences are a key component on understanding the needs of the customer. When you combine such factors as level of income, socioeconomic background, and an individual's world view of his/her expectations the service provider has a great deal to learn and understand to excel at his/her professsion. I agree John and cross-cultural differences are a key component on understanding the needs of the customer. When you combine such factors as level of income, socioeconomic background, and an individual’s world view of his/her expectations the service provider has a great deal to learn and understand to excel at his/her professsion.

]]> By: John Tan http://ldarrylarmstrong.wordpress.com/2007/10/16/part-two-of-two-generational-marketing-%e2%80%93-do-you-serve-all-your-customers-the-baby-boomers-generations-x-and-y/#comment-520 John Tan Fri, 23 Nov 2007 22:40:04 +0000 http://ldarrylarmstrong.wordpress.com/2007/10/16/part-two-of-two-generational-marketing-%e2%80%93-do-you-serve-all-your-customers-the-baby-boomers-generations-x-and-y/#comment-520 Hey, Dr Darryl, definitely an interesting read here - Serving all customers - and you definitely have the segmentation done nicely alright. Just to add on, in the attitude of service excellence - there are further segmentations, though, within and outside of this segments - like the consideration for cross-culture differences, the affluence factor - where some are more well-off than others (or that some are poorer than others), hence surfacing different different needs and wants, the environmental factor, etc. JT, http://effectivetraining.wordpress.com Hey, Dr Darryl, definitely an interesting read here – Serving all customers – and you definitely have the segmentation done nicely alright.

Just to add on, in the attitude of service excellence – there are further segmentations, though, within and outside of this segments – like the consideration for cross-culture differences, the affluence factor – where some are more well-off than others (or that some are poorer than others), hence surfacing different different needs and wants, the environmental factor, etc.

JT, http://effectivetraining.wordpress.com

]]> By: barbararuth http://ldarrylarmstrong.wordpress.com/2007/10/16/part-two-of-two-generational-marketing-%e2%80%93-do-you-serve-all-your-customers-the-baby-boomers-generations-x-and-y/#comment-438 barbararuth Wed, 07 Nov 2007 00:01:11 +0000 http://ldarrylarmstrong.wordpress.com/2007/10/16/part-two-of-two-generational-marketing-%e2%80%93-do-you-serve-all-your-customers-the-baby-boomers-generations-x-and-y/#comment-438 The friends vs. family issue is one aspect of Gen-X I rarely hear discussed. I'm an X-er. Of my friends who have married so far, most married past the age of 35 and have, at most, one child. My two sisters, me, and most of my best friends from high school and college are all unmarried in our late thirties and forties. Three friends adopted near the age of 40. One adopted a teenager. My Gen-Y friends seem positively retro in their idealization and prioritized pursuit of the married-with-kids state. At the same time, they are also much closer to and more dependent on (financially, socially, and emotionally) on their parents. The friends vs. family issue is one aspect of Gen-X I rarely hear discussed. I’m an X-er. Of my friends who have married so far, most married past the age of 35 and have, at most, one child. My two sisters, me, and most of my best friends from high school and college are all unmarried in our late thirties and forties. Three friends adopted near the age of 40. One adopted a teenager.

My Gen-Y friends seem positively retro in their idealization and prioritized pursuit of the married-with-kids state. At the same time, they are also much closer to and more dependent on (financially, socially, and emotionally) on their parents.

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